Adaptable mindset, lasting change
Hello, I’m Kay, Founding Director at yello-w consultancy & coaching
Having spent over 25 years working for large UK brands, building high performing teams. I am passionate about the power people can bring to challenges through investment in self awareness and development.
At the heart of my work is my accreditation in Insights Discovery. It is a proven framework that strengthens self-awareness, communication and team alignment.
I created yello-w to bring my brand experience, aligning people to purpose, and my expertise in behaviour change and coaching together. I really want to help leaders and teams close the gap between strategy and results by supporting them to develop with clarity, alignment and practical behavioural insight.
I believe people and purpose brings alignment, which delivers results.
About us
Unlocking potential, evolving mindset
Kay Parkinson-Featherstone
Who are we?
Founder Kay Parkinson-Featherstone built her career on a unique ability to balance big-picture strategy with sharp, incisive questioning, delivering results for major brands over a span of 25 years.
Her curiosity & knack for sparking meaningful conversations have been the driving force behind her success & the success of those she supports.
Kay’s creativity was formally recognised during an Insights © programme, identifying her as a rare combination of dominant “yellow and blue”—a blend at the heart of her professional growth.
Our experience
Kay’s experience extends to coaching & collaborating with organisations like Asda, the British Army, Carphone Warehouse, & Comparethemarket.com. Vivacity and Anglian Water, as well as countless individual clients.
Beyond business, Kay serves as a Trustee for Mindspace, a community charity that promotes mental wellbeing.
When she’s not working, she enjoys nurturing her garden. Both literally & metaphorically—finding focus & inspiration in the great outdoors.
Testimonials
Clarity
“Fantastic”, our first session was eye opening. You were great at questioning me to help me think through the noise and come up with a goal for me to achieve.”
Coaching client
Outcome focused
“I have got a lot out of the sessions and have managed to work through a complex and stressful problem.”
Coaching client
Influencing
“Kay is an exceptional strategic Brand lead who has played a pivotal role in shaping and executing our brand strategy. Her ability to think strategically and influence at all levels of the organisation is truly impressive.”
Director
Testimonials
Momentum
“She is an outstanding practitioner. She cares deeply about the customer and the creative in equal measures, but what makes Kay really stand out is her ability to make things happen.”
Agency lead
Unique
“She brings a new level of discipline to organisation and makes the impossible seem like a breeze; she is a rare combination of both strategic and creative and offers a clear logical and valued perspective on complex problems; whilst her negotiation and networking skills are commensurate with her great personal warmth and northern charm.”
Communications Client
Constructive challenge
“In just a couple of sessions we’ve been able to get some clarity on my hopes, intentions and identify some challenges that coaching can help with. And it has helped, spending time talking to someone outside my direct area of work, who can ask challenging questions. It has led me to several revelations.”
Coaching Client
Start now, think differently
Schedule your discovery conversation today.
yello-w.co.uk 